As many of you know I recently traveled to Pakistan for just over 1 month and one of the things I love in Pakistan is the art, I am sure if every surface could be painted it would be but it seems the bauty of the Truck and Rikshaws have settled the soul of many.
Truck Art is a popular form of decoration featuring elaborate and bold floral patterns and calligraphy that is painted on to Trucks, Buses and Rikshaws.
In Pakistan, truck art has origins dating back to the 1920s, when Bedford trucks imported from England, when trucks began long-haul journeys to deliver goods, each company designed a logo so that illiterate people would understand who owned the truck. Over time, these logos became increasingly ornate., they became badges of competition and the more extravogant the truck appeared the more buisiness the truck owner would get.
Truck art has spread since and its now used as a decorative art used on shoes, keyrings, teapots, cups and so much more.
